Invite-only · Every athlete vetted

You have the authority.
We'll bring the audience.

Athletes gets creators paid to make content for brands, then grows their following by putting the brand's ad budget behind their posts — running as partnership ads under their own handle. And because it's invite-only, every athlete on the platform is real and vetted.

No upfront cost · Get paid per campaign · Revoke ad access anytime

Are you a brand? Partner with vetted athletes

No bots. No fakes. No cold outreach.

Every athlete is invited. Every athlete is vetted.

Athletes can't sign themselves up. Creators join by invitation and pass review before they ever appear to a brand — so the entire roster is real, verified, and brand-safe by default.

Invite-only roster

Athletes can't just sign up. Every creator is personally invited and reviewed before a brand ever sees them.

Verified & real

Real identities, real athletes. The person in the content is the person you're paying — no impersonators, no fakes.

Audiences that count

No bought followers or bot engagement. Just genuine reach with fans who actually trust the athlete.

For athletes

Make money creating. Grow while you do it.

You already have the audience and the credibility. Turn a single post into a payout — and let the brand's ad budget bring even more eyes back to you.

  • Get paid to create

    Flat fees, sales commission, and ad-spend share — multiple ways to earn from a single post.

  • Grow your audience

    When the brand puts paid budget behind your post, those ads run under your handle and send new eyes to your profile.

  • Stay in control

    You authorize each ad with a partnership or spark code, and you can revoke access whenever you want.

For brands

Content from athletes your customers trust.

Skip the studio and the guesswork. Every athlete is invite-only and vetted, so you get authentic creative from credible people — then amplify it as whitelisted ads with every sale attributed back to the source.

  • A vetted-only roster

    Every athlete is invited and verified. No bots, no bought followers — just credible creators your customers trust.

  • Whitelisted ad reach

    Run partnership and spark-code ads on Meta and TikTok directly from the athlete's handle for higher trust and lower CPMs.

  • Attributed sales

    Double-sided discount codes attribute every order, so you know exactly what each athlete drives.

How it works

A simple loop that pays athletes to create and rewards them again with reach.

  1. 01

    Get invited & vetted

    Athletes join by invitation only. We verify every creator, so the roster brands browse is real from day one.

  2. 02

    Join a campaign

    Browse the marketplace and request to join brand campaigns that fit your audience. Brands can invite you directly, too.

  3. 03

    Create & authorize

    Shoot the post, upload your creative, and grant a partnership or spark code. Your content stays under your handle — revoke anytime.

  4. 04

    Get paid as it runs

    Earn a flat fee, commission on sales, or a share of ad spend — funded by the brand and paid out to you automatically.

The content you're paid to make is the same content that grows your following.

Because the brand's ads run under your handle, every dollar of ad spend doubles as promotion for you. Earn from the campaign, then keep the new audience it brings.

Everything in one place

From discovery to creative to whitelisted ads and payouts — the whole campaign lives in Athletes.

Campaign marketplace

Post a brief, set the comp, and let vetted athletes discover and request to join — or invite them directly.

Content scheduling & publishing

Upload creative, queue posts, and publish to social channels on a schedule without leaving the app.

Ad whitelisting

Capture Meta partnership ads and TikTok spark codes so brands can run whitelisted ads behind athlete content.

Comped products

Brands curate a product menu per campaign; athletes pick one — comped on accept through Shopify.

Brand-funded payouts

Brands fund payouts from a saved card; commission, flat fees, and ad-share land in the athlete's account.

Attributed sales

Issue double-sided ambassador discount codes and attribute every sale back to the athlete who drove it.

Ready to turn your authority into income?

Join the campaigns, create the content, and let the ads do the rest.

Get started — it's free