Athletes bring the authority.
You bring the reach.
Vetted athletes create authoritative video for your products. You run it as partnership ads and new-product activations — and pay a share of ad spend, not a flat influencer fee. It's not about their following. It's about credible creative you put your own budget behind.
Free product to athletes · Pay a % of ad spend · Whitelisted Meta & TikTok ads
Are you an athlete? Get paid to create
Two ways to put athlete authority to work
Amplify credible creative with your own budget — as ongoing partnership ads or a launch-day product activation.
Run partnership ads under their handle
Launch each athlete's video as a whitelisted Meta partnership ad or TikTok spark ad running from their own account. Real athlete authority up top, your budget and targeting behind it — for higher trust and lower CPMs than brand-account ads.
- Whitelisted Meta & TikTok ads from the athlete's handle
- You set the budget, audience, and when it goes live
- Content stays authentic — it's their account, their voice
Activate a new product launch
Launching something new? Put it in the hands of a wave of vetted athletes at once and get a stack of authoritative launch videos ready to run — instant credible creative for day one instead of an empty ad account.
- Comp your new product to a curated set of athletes
- Collect launch-ready videos in one creative library
- Go live across ads the moment the product drops
How it works
From brief to free product to authoritative video to ads you run — one loop, all in Athletes.
- 01
Post a campaign
Write the brief and curate a product menu from your Shopify store. Set comp as a share of ad spend — no flat influencer fees.
- 02
Send free product
Vetted athletes accept and get your product comped, so they create with it firsthand instead of guessing from a spec sheet.
- 03
Get authoritative video
Each athlete makes credible, native video of your product and uploads it to the campaign's creative library for your approval.
- 04
Run ads & pay on spend
Launch the approved videos as partnership ads or an activation. You bring the reach, and payment is a percentage of the ad spend behind each one.
Free product in. A share of ad spend out.
No flat influencer fees and no paying premiums for follower counts. Athletes create with comped product, and their pay is a percentage of the budget you put behind their video — so your cost scales with the ads you actually run.
Free product, not upfront cash
Athletes are comped your product to create with. No big flat fee just to get a video made.
Payment is a share of ad spend
You pay a percentage of what you spend putting their video in market — so cost scales with the ads you actually run.
Never pay for followers you don't need
You're buying authority and reach you control, not an audience number. No paying premiums for a following that may not even convert.
Everything in one place
From discovery to authoritative video to whitelisted ads and payouts — the whole campaign lives in Athletes.
Campaign marketplace
Post a brief, set the comp, and let vetted athletes discover and request to join — or invite them directly.
Creative library
Every campaign's authoritative videos land in one place — approved, organized, and ready to launch as ads.
Ad whitelisting
Capture Meta partnership ads and TikTok spark codes so you can run whitelisted ads behind athlete video.
Comped products
Curate a product menu per campaign; athletes pick one — comped on accept through Shopify.
Ad-spend payouts
Fund payouts from a saved card; the athlete's share of ad spend lands in their account automatically.
Attributed sales
Issue double-sided ambassador discount codes and attribute every sale back to the athlete who drove it.
Are you an athlete, not a brand?
See how vetted athletes get paid to create and grow as brands run ads under their handle.
Ready to put real athlete authority behind your ads?
Post your first campaign, comp the product, and turn authoritative video into partnership ads and activations you run.